Diesel Jack media is named after Nick Palmisciano’s favorite dog ever, a Jack Russell named Diesel, who lived for 15 years and was an absolutely adorable savage. He was little, but he fought like hell, and he never lost a fight. (Please note the parallels we’re trying to draw between the dog being small and tenacious and our business being small and tenacious. That’s some Grade A Marketing right there.)
Nick used to be in the military. One day he came home in the middle of the night after having spent 24 hours in the woods as a member of the U.S. Army Ranger School cadre, and he unlocked the door to his apartment at like 3 AM. Diesel, not recognizing Nick in the dark, and startled at someone breaking the quiet of the night, sprinted the length of the apartment hallway and leapt into the air like a fur missile, broke the sound barrier, and then torpedoed himself squarely into Nick’s groin, knocking him to the ground.
I guess what we’re saying is that if you’re with us, we’re willing to torpedo ourselves in the groins of your competitors.