So you've created some compelling content. Now what?
It's time to get that content in front of the right audience. While it's absolutely still possible for the right video to go viral organically, platforms like Facebook, Google, and Instagram are very much pay-to-play.
So if you're going to pay, you need to make sure that you're getting in front of the right people. We've been buying Facebook and Google ads for over a decade and have seen every possible change in the platforms, while always delivering a strong return.
We've developed a very effective playbook that starts with pointed Facebook and Instagram advertising, and then expands through Google to encompass search, display, shopping, and finally YouTube. This methodology, which we move through carefully, ensures that potential customers see the right content in the right location to drive you to increased profitable conversion.